The Lexington Visitors Center, operated by the Lexington Convention and Visitors Bureau, has opened in its new permanent location at Victorian Square.

The center was previously in temporary space at the shopping center but is now on the first floor facing Main Street. The bureau announced the move earlier this year, saying the new location would attract about 40,000 tourists a year, instead of 10,000 who came each year to its longtime offices at 301 East Vine Street.

The visitors center includes 1,500 square feet of interactive displays and kiosks about area attractions, including distilleries and horse farms.

"The tremendous enthusiasm and generosity of our industry partners and downtown businesses has allowed us to really tell the story of Lexington, with more than 30 organizations contributing products, artifacts, unique skills and valuable time toward the completion of the center," visitors bureau president Jim Browder said in a statement.

The administrative offices are on the 21st floor of the Lexington Financial Center.