Lexington CBS affiliate WKYT announced Wednesday that the leader of a North Carolina television station will succeed longtime leader Wayne Martin, who is to retire effective Jan. 1.
Chris Mossman is a 13-year veteran of Gray Television, which owns WKYT and other stations. Mossman leads Gray's WITN, the NBC affiliate in Washington, N.C., near the Inner Banks. The market is ranked No. 99 in size in the country, according to television ratings service Nielsen. Lexington is ranked No. 64.
"I'm very excited to come on up to Lexington," said Mossman, who was driving to the station Wednesday to begin working alongside Martin until his retirement.
Like WKYT and its affiliation beyond CBS with The CW, Mossman has overseen WITN's additional affiliations with MyNetworkTV and classic television programming Me-TV.
Just as Martin did, Mossman will oversee Gray Television stations in Hazard, Bowling Green and Knoxville, Tenn.
"Over the past several years, Chris has shown himself to be a dynamic, effective leader of broadcast and Internet operations," Gray Television chief operating officer Bob Prather said in a statement.
Mossman was honored as industry magazine Broadcasting & Cable's local TV executive of the year in 2011. He attributed the award to his station's coverage of Hurricane Irene.
"We did 63 hours of non-stop coverage," he said. "I'm very, very focused on the news side of things."
A native of Bangor, Maine, and a graduate of Syracuse University, Mossman has worked in television, advertising and marketing for more than 25 years.
He replaces Martin, 67, who was promoted to his role in 1993 after having worked as the station's vice president and general sales manager. He began his broadcasting sales career a few years earlier at WKYT's affiliated station WYMT in Hazard.
Before that, he was a high school and college basketball coach, working as head coach at Morehead State University from 1978 to 1987.
Scott Sloan: (859) 231-1447. Twitter: @HeraldLeaderBiz.