For the first time ever, Pepsi beverages will be served at concession stands in Rupp Arena, the Shops at Lexington Center, the Lexington Opera House, Triangle Park and at Lexington Center events.

G&J Pepsi-Cola Bottlers Inc. of Cincinnati signed a partnership agreement with the Lexington Center Corp. to become the official beverage provider at several facilities controlled by the company beginning Jan. 2.

Coca-Cola products have been served at Lexington Center since it opened 37 years ago, in 1976.

Bill Owen, Lexington Center's president and CEO, said in a prepared statement that the decision to switch was based on "economic and marketing support for our events and venues."

Pepsi, Diet Pepsi, Sierra Mist and Aquafina water will replace Coke, Diet Coke, Sprite and Dasani Water.

Dr Pepper, Diet Dr Pepper, Mountain Dew, Diet Mountain Dew and Ale-8-One will be available at some locations.

The first major event where Pepsi will be served will be the University of Kentucky's men's basketball game against Eastern Michigan on Jan. 2.