Whether it's snowboarding, skating or simply running from your car to a warm house, winter activities call for extra care when it comes to keeping skin moisturized and healthy.

While some products can be pricey — Tom Ford's Beauty Intensive Infusion Daily Moisturizer, for instance, is $190 a bottle at Neiman Marcus — there are plenty of affordable options. Many moisturizers listed as editor's picks in fashion magazines and best sellers year after year can be found for $60 and less.

Kiehl's, the skin care company with a cult following, started as a New York apothecary more than 150 year ago and offers a variety of skin serums, toners and lotions.

One of its most popular items is Rosa Arctica Youth Regenerating Cream to reduce lines and wrinkles. Recently, the company launched a lightweight version of its original formula, available for $60 at Kiehl's stores — including the counter inside Dillard's at Fayette Mall — and at Kiehls.com.

Oil from the baobab tree, native to Ethiopia, can be found in the new Ultimate Care products from Burt's Bees. Other natural ingredients designed to deliver a dose of long-lasting moisture to parched skin include pumpkin seed oil and calming green tea extract. Products include a hand cream ($16) and body lotion ($10), and are available at drugstores.

Another drugstore favorite, Nivea Soft moisturizing cream (about $5), has been named a Best of Beauty award winner by Allure magazine.

Harriett Hendren: (859) 231-3324. Email: hhendren@herald-leader.com. Blog: fashfood.bloginky.com.