State health plan launches discount program with Walmart

January 29, 2013 

Kentucky Employees' Health Plan members will receive access to Vitality HealthyFood, a program that makes plan members who shop at Walmart eligible for 5 percent savings on products including fresh fruits, vegetables and low-fat dairy.

The products carry Walmart's "Great for You" icon.

Vitality HealthyFood is targeted toward helping consumers save money on more nutritious food and ultimately live longer, healthier lives, according to a release. It was launched four months ago by HumanaVitality and Walmart.

"Now our members can see how making nutritional choices at the grocery is great for them and their pocketbook," said Personnel Cabinet Secretary Tim Longmeyer.

After visiting HumanaVitality at LivingWell.ky.gov and taking a brief HumanaVitality Health Assessment, KEHP members 18 years old or older will receive their Vitality HealthyFood card in the mail. When members go to Walmart for their grocery shopping, their 5 percent savings on select products will be loaded as credits to the Vitality HealthyFood card within seven business days for use on their next trip to Walmart.

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