Tempur-Pedic unveils new adjustable mattress line

ssloan@herald-leader.comJanuary 31, 2013 

Lexington-based mattress maker Tempur-Pedic International unveiled its latest product line this week at a Las Vegas trade show.

The company's Choice collection offers varying degrees of firmness that can be adjusted with a remote control. The beds also allow sleep partners who prefer different degrees of firmness to set unique feels for their portion of the bed.

Each person can choose from more than 120 settings, according to a company statement, and the beds have a built-in memory feature to allow a one-touch recall to a user's preferred setting.

"What we've really showcased here is Tempur-Pedic innovation," said Rick Anderson, Tempur-Pedic's executive vice president and North American president. "We're constantly working and thinking to bring new innovations to our products so consumers have a better experience and ultimately sleep better."

Queen versions of two of the mattresses in the line are priced $3,499 to $3,999. The collection will be available beginning this spring.

"The market reaction from the retailers has been extremely positive," Anderson said. "They see Choice as an incremental opportunity to grow their business."

Hopes are high for the new product line, which is expected to help fuel growth for the company as it comes off an eventful year. Tempur-Pedic struggled with increased competition from other mattress makers, who launched an assortment of memory foam products during 2012.

A bright spot in recent months has been Tempur-Pedic's Breeze line of mattresses that are designed to offer a cooler sleep. Among the other product introductions the company made at the Las Vegas Market trade show was a third mattress utilizing the Breeze technology.

A queen version of the Tempur-Cloud Luxe Breeze bed will be priced at $4,999 when it debuts in spring.

Scott Sloan: (859) 231-1447. Twitter: @HeraldLeaderBiz

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