Thoroughbred Times to relaunch online without staff writers

jpatton1@herald-leader.comSeptember 17, 2013 

Thoroughbred Times, a Lexington-based horse racing and breeding publication that has been shuttered since it entered bankruptcy a year ago, plans to relaunch online — but without staff writers — said David Bradshaw, a breeder and owner who bought the Thoroughbred Times trademarks, copyrights and domain name out of bankruptcy earlier this year.

Bradshaw announced in a news release Tuesday that the website became viewable on Saturday to farms and other advertisers via a private Web address. After a 60-day test, he plans to make the site viewable to the public.

A digital version of the Thoroughbred Times magazine and Buyers Guide is planned for early 2014.

Content will include news of the industry, racing, sales, horse health, and breeding largely aggregated from news releases, with no staff writers to produce original content. Free-lancers and fans can submit articles for consideration. Free-lancers will be paid, Bradshaw said.

"It is no longer viable in a specialty publishing market to keep salaried journalists on staff who conduct no live interviews and who principally re-format press releases to try to make them look like custom articles," Bradshaw said in his news release.

Thoroughbred Times was founded by Richard F. Broadbent III in 1985. The magazine's last publisher, Norman Ridker, who owns Bow-Tie Inc., bought the magazine in 1993 from horseman Peter Brant.

At the time of its bankruptcy, Thoroughbred Times had 27 full-time employees.

In February, Keeneland acquired the library of Thoroughbred Times and about 220,000 photographic prints and 250,000 digital images dating from the 1940s to the present.

Janet Patton: (859) 231-3264. Twitter: @janetpattonhl.

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