Pikeville: Exploring how the National Park Service (NPS) Discover Our Shared Heritage Travel Itinerary Series might be put to use in Eastern Kentucky and how innovative marketing of heritage tourism could reap huge economic returns will be the focus of keynote presentations during the Capitalizing on Culture conference Friday and Saturday in Pikeville.
Other sessions will examine place making, economic development through historic preservation, benefits of nonprofit advocacy, pumping life back into traditional downtowns, cemetery preservation and genealogical tourism, and identifying themes that can help the region link unique places and create heritage tourism opportunities by telling an authentic story.
The third entry in the 2014 Kentucky Preservation Series, Capitalizing on Culture is presented by the Kentucky Heritage Council/State Historic Preservation Office, Shaping Our Appalachian Region and Community Trust Bancorp Inc.
The free, two-day conference will take place at the Eastern Kentucky Exposition Center from 10 a.m. to 4 p.m. Friday and 9 a.m. to 5 p.m. Saturday. For conference updates and program information, visit Heritage.ky.gov.