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WASHINGTON — Sen. John McCain isn't the same man who first ran for president in 2000.
Rarely seen on the stump is the "Happy Warrior" of eight years ago, the McCain who once likened battling members of his own party to Star Wars hero Luke Skywalker trying to escape the Death Star.
Republican National Convention schedule of events
Monday
Theme: Service
Speakers include: President George W. Bush, Vice President Dick Cheney, first lady Laura Bush, Gov. Tim Pawlenty of Minnesota, Gov. Rick Perry of Texas, Gov. Arnold Schwarzenegger of California, Senate Republican leader Mitch McConnell of Kentucky, Independent Sen. Joe Lieberman of Connecticut, House Republican Leader John Boehner of Ohio, Mike Duncan, chairman of the Republican National Committee; Jo Ann Davidson, co-chairwoman of the Republican National Committee and chairwoman of the 2008 Republican National Convention Committee on Arrangements; Maria Cino, president and CEO of the 2008 Republican National Convention.
Tuesday
Theme: Reform
Speakers include: Former New York Mayor Rudy Giuliani, former Gov. Mike Huckabee of Arkansas, former Gov. Tom Ridge of Pennsylvania, Sen. Tom Coburn of Oklahoma, former Sen. Fred Thompson of Tennessee, Dennis Hollingsworth, president of the National Conference of Republican County Officials; GOPAC Chairman Michael Steele.
Wednesday
Theme: Prosperity
Speakers include: Vice presidential candidate Gov. Sarah Palin of Alaska, Cindy McCain, Gov. Bobby Jindal of Louisiana, former Gov. Mitt Romney of Massachusetts, Sen. Kay Bailey Hutchison of Texas; Carly Fiorina, Victory '08 chairwoman for the Republican National Committee and former chairwoman and CEO of Hewlett-Packard Co.; Meg Whitman, national co-chair for McCain 2008 and former president and CEO of eBay.
Thursday
Theme: Peace
Speakers include: Presidential candidate John McCain, Gov. Charlie Crist of Florida, Gov. Tim Pawlenty of Minnesota, Sen. Sam Brownback of Kansas, Sen. Lindsey Graham of South Carolina, Sen. Mel Martinez of Florida, former Sen. Bill Frist of Tennessee and Rep. Mary Fallin of Oklahoma.
Associated Press
His chummy, free-wheeling bull sessions with reporters aboard his "Straight Talk Express" bus — a key to his victory in the 2000 New Hampshire primary — are now carefully controlled, cautious exchanges, a consequence of YouTube's 24/7 real-time risk to expose anything that sounds like a gaffe.
McCain's political beliefs and independent streak that have made him a darling to some and a demon to others remain intact, friends say. But his approach to winning the White House has changed — a shift rooted in the lessons learned from his defeat by then-Texas Gov. George W. Bush in the 2000 Republican primary in South Carolina.
"South Carolina was the end of the innocence," said Todd Harris, a Republican strategist who worked for McCain's 2000 campaign.
"I think what he learned from the 2000 primary was to fight back and not take anything for granted," said Sen. Lindsey Graham, R-S.C., a McCain ally. "He learned to push back."
As he prepares to accept the Republican presidential nomination in St. Paul, Minn., McCain's supporters view him as the naval aviator who survived more than five years as a prisoner of war in North Vietnam. Detractors recall his role as a tarnished member of the "Keating Five" — five senators tainted by their association with a corrupt savings-and-loan owner — who restored his reputation by championing an overhaul of campaign-finance law.
However, few of his experiences prepared him for the fight he faced in South Carolina eight years ago.
Allies and associates say that test made McCain a savvy, battle-tested candidate who can withstand the rigors of a tough race.
"That's why when Obama said that John would use that (Obama) doesn't look like the other presidents on dollar bills and that he had a funny last name, that John didn't let that go unaddressed," Graham said, referring to Democratic presidential nominee Barack Obama.
But others voice concern that the South Carolina experience contributed to a coarsening of the McCain brand, turning him from an optimistic maverick reformer into the kind of negative campaigner that he abhorred in 2000.
"I find myself surprised by some of the tactics that I've seen in the last few weeks," said Robert Timberg, author of John McCain: An American Odyssey. "They don't seem like the tactics of the John McCain I know."
For McCain, South Carolina in 2000 was a pile-on of attacks by the Bush campaign, whispers from Bush allies and screams from conservative talk-radio hosts. McCain was accused of fathering a black child out of wedlock (the McCains had adopted a daughter from Bangladesh) and of being a war-damaged, ticking mental time bomb.
The last straw for McCain came when Bush shared the stage at a South Carolina campaign event with a member of a veterans group that accused McCain of abandoning his fellow vets. "You should be ashamed," he scolded Bush during a nationally televised debate that year.
Bush defeated McCain in South Carolina 53 percent to 42 percent. McCain congratulated his opponent but seethed about how he'd been treated.
"I will not take the low road to the highest office in the land," he said after his loss. "I want the presidency in the best way, not the worst way."
South Carolina's Graham said the McCain-Bush relationship is now "cordial." But some former staffers say there's little love lost between the two men.
"I think a lot of his actions in 2001 to 2003, when he was actively opposing the president, were rooted in South Carolina," one former staffer said. "He shoved campaign finance down the president's throat and he opposed the tax cuts."
But any such lingering ill will didn't prevent McCain from rallying behind Bush in the early phases of the Iraq war — although he later criticized the administration's war strategy — and campaigning for his re-election in 2004.
"They needed each other. Bush needed McCain and his great appeal among moderate voters, and McCain needed to show conservatives that he was doing everything to get (Bush) re-elected," Republican strategist Harris said. "They have a symbiotic relationship."
Flashes of a new McCain began to emerge early in the 2008 Republican primary season, when he and former Massachusetts Gov. Mitt Romney exchanged negative ads in New Hampshire and South Carolina over taxes and immigration.
McCain's willingness to aggressively attack an opponent was something Clemson University political science Professor Dave Woodard said had been missing in 2000.
"I thought he was a lot more naive in 2000 — he had kind of a cotton candy and ice cream campaign," Woodard said. "In 2008, he was much more willing to go after his rivals — Romney and Rudy Giuliani. He's learned to be a tougher campaigner."
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