Advertising Opportunities

The Lexington Herald-Leader is more than a newspaper or a mass media advertising buy. Whether your strategic objectives call for image building, name familiarity or target marketing designed to close sales, we have a publication or service that will help you achieve your goals.

Advertising in the daily or weekend newspaper is the best way to reach a mass audience. The efficiency of newspaper advertising in comparison to the reach and frequency of radio and television is unparalleled. Your traditional newspaper buy becomes even more powerful as a strategy to reach your current and future customers when you place your ad in specific sections that attract readers who match your customer profile.

Supplement your traditional newspaper advertising with one or more of our specialty publications, products or services and you have maximized both the effectiveness and cost efficiency of your advertising buy.

Our Market

The Lexington Herald-Leader's family of products reaches over 48.4% (NDM) of Central Kentucky adults. No other media even comes close.

  • Daily Circulation: 69,124 (AAM Audit 2014)
  • Daily Readership: 165,675 (avg. issue reader in DMA)
  • Sunday Circulation: 92,664 (AAM Audit 2012)
  • Sunday Readership; 208,129 (avg. issue reader in DMA)
  • Average Monthly Unique Online Visitors: 1.9 Million
  • Digital Publications/Products:
  • Population: 993,020 (Lexington DMA)
  • Number of Counties in DMA: 40
  • Demographic Information Pertinent to Market: 48.7/51.3 Male Female split, median age
  • Ethnic Diversity: 93% White, 4.5% Black, .7% Asian, 1.8% other
  • Key Components in Your Market: Frankfort is the Kentucky state capital. The University of Kentucky is located in the heart of Lexington which is home to the UK Wildcats and the famous Keeneland Race Course.

Source: scarborough, Lexington, Ky 2015 Release 1:AAM audit 52 wks ended Dec. 28, 2014

Print Advertising

At the Lexington Herald-Leader, our customers work with us because our reach is not only the largest of any media company in Central Kentucky, but also because our audience is more qualified than our competitors. Readers of the Lexington Herald-Leader are more educated, have higher incomes and are more likely to own homes than the market average. Plus, with our audience extension solutions, we can reach way beyond our readership. The Lexington Herald-Leader has a solution for every business and every audience. If you have questions or would like to discuss a marketing plan specific to your needs, please call (859) 231-3323 or email today!

Lexington Herald-Leader

The Lexington Herald-Leader reaches more Central Kentucky adults than any other media, reaching more than 48.4% (in NDM) of Lexington adults. Every day, more than 303,935 people read the Lexington Herald-Leader in print. Plus, Herald-Leader readers are more affluent and educated and are more likely to be homeowners than the market average. Click here for more information and rates.



Weekender is the premiere dining, arts and entertainment weekly magazine published Fridays in the Lexington Herald-Leader. Weekender readers have average household income of nearly $65,998 with 28.6% having earned a college degree. Weekender is distributed with the Lexington Herald-Leader to nearly 70,408 subscribers. Weekender is printed on high-quality newsprint in an easy-to-read smaller format. Click here for more information and rates. Click here for more information and rates.


Homeseller is the guide to Central Kentucky's real estate market and is a weekly magazine published Sundays in the Lexington Herald-Leader. Each Sunday, a stunning Central Kentucky home is showcased through photos and a feature story. Homeseller readers have average household income of nearly $63,695 with 26.7% having earned a college degree. Homeseller is distributed with the Lexington Herald-Leader to nearly 92,664. Click here for more information and rates.


The Lexington Herald-Leader has the right solutions to help you build a great team! Our Career Builder packages will help you spread the word, in print and online, about job openings within your company. Let us help you quickly find the most qualified candidates. Click here for more information and rates.

Newspaper Inserts and Print & Deliver

Inserts allow advertisers to include their fliers or newsletters in the newspaper. It's a great way to get wide distribution at a fraction of the cost of direct mail. Plus, you can zone by zip code so you're only reaching the people you're most interested in reaching. Pricing varies by size of insert, number of inserts and commitment. Don't have anything to insert? Lexington Herald-Leader's Print & Deliver program will help you get your marketing piece printed and then distributed in the newspaper. Click here for more information and rates.

Special Publications

The Lexington Herald-Leader has several special publications that are inserted each month. These special publications vary in topics from sports to shopping, real estate to medical and much more. Popular publications include Derby preview, Readers' Choice, Bluegrass Boomers, College Basketball Preview and College Guide. Let us customize one for your event or business. Click here for more information and rates.

Extended Reach Advertising

Our extended reach advertising options don't run within our paper. Most are in racks throughout Central Kentucky or delivered to customers that do not subscribe to the newspaper.


Lipstik Magazine is a beautiful, full-color bi-monthly magazine dedicated to Central Kentucky women. The magazine highlights a diverse group of women who stand out in their fields, are passionate about a cause, and who inspire and empower us. Also included are interesting features, details about upcoming events, fashion trends, gift ideas and more! Lipstik publishes bi-monthly and is distributed to more than 200 racks throughout Central Kentucky. Click here for more information and rates.


The Piston Magazine is a weekly 4-color magazine dedicated to Autos/Boats/Motorcycles and RVs.The magazine is placed in 1,180 locations covering North to Dry Ridge, West to Shelbyville South to Ky/Tenn state-line, and East to Hazard. For more information or rates please call Marty Davis at (859) 509-4930,

Sunday Select

yes! Is our shopping publication delivered to over 15,000 subscribers in Fayette, Scott, Jessamine, Woodford and Madison counties. Click here for more information and rates. Click here for more information and rates.

Community News

Community News features content that readers will find useful and interesting: a look inside area homes, local entertainment, restaurant reviews and more. Each Wednesday, Community News is delivered to over 134,000 home is Fayette, Jessamine and Woodford Counties, resulting in 70% penetration in these three counties. Click here for more information and rates.