"Casting is 90 percent" of movie-making, the old maxim goes, and nowhere is that more obvious than the Marvel corps assembled for these Avengers movies.
Everybody looks right for the part, can play pathos and humor with aplomb, and just reeks of sexy cool.
And kudos to Joss Whedon, director of Avengers: Age of Ultron, for managing another deft job of servicing every character and giving so many — from Robert Downey Jr. and Scarlett Johansson to Chris Hemsworth, Mark Ruffalo and Chris Evans to Don Cheadle and Jeremy Renner — something fun to play and something funny to say.
Who but action-figure-come-to-amusing-life Hemsworth could make Thor's dismissal of the frailties of the other Avengers this hilarious?
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"Fortunately, I am mighty!"
And hiring Downey as Tony "Military Industrial Complex" Stark/Iron Man was a tone-setting master stroke — witty lines delivered with bite:
"I don't want to hear the 'Man was not meant to meddle' medley," and "It's been a real long day — Eugene O'Neill long."
But focusing on the players is almost all Age of Ultron has going for it. The endless digital brawls have become repetitive, the story strains to advance the Avengers epic, and the themes explored are weary sci-fi staples.
Seriously, if you want to see a great movie about the potential menace of artificial intelligence, check out Ex Machina.
The post-S.H.I.E.L.D. Avengers are threatened by another HYDRA villain (Thomas Kretschmann) with another magical talisman that, when put to the wrong use, could doom the Earth.
The twist? The "wrong use" is pushed by Starke, who wants "Peace in our time," a computer-driven defense program that would allow the Avengers to retire. Bruce Banner/Hulk (Ruffalo) is bullied into helping. "Ultron" is what results, an artificial intelligence voiced with lip-smacking snark by James Spader. So that Downey/Spader Less than Zero reunion happened after all.
Elizabeth Olsen and Aaron Taylor-Johnson play hyper-speed siblings enlisted in the villainy, so the third and most talented and fetching Olsen finally gets to play a "twin."
It's going to take teamwork and every gadget Starke's empire can produce and Nick Fury (Samuel L. Jackson) can deploy to save us.
That's the thread Whedon tries to weave through this comic book film — Avengers as protectors, a National Guard deployed to evacuate cities lest the body count get too high.
Which it does, of course. Not that the weighty stuff is given much weight.
It's all good, somewhat clean (profanity is used for comic effect) fun, with enemies "multiplying faster than a Catholic rabbit" and spouses holding down the home front. Honey, "You know I totally support your Avenging, ..."
But the thrill of the new, the delight in discovering how light on their feet and how trippingly the Whedon one-liners can fall off the tongue, is fading.
A bloated blockbuster movie-as-commodity like Age of Ultron doesn't herald the end of this franchise or genre. But you can see it from here.