Nappy Roots has done a lot of growing and changing in the years since its platinum debut album, Watermelon, Chicken and Gritz. But when it comes to the basics, the Bowling Green group remains the same.
"We're always gonna be us: plain-talkin', don't listen to no foolishness," band member Big V said. "We're giving you some light-up space to enlighten you."
The Grammy-nominated group — which includes Skinny DeVille, Fishscales, Ron Clutch and B. Stille — came together for its fifth album, Nappy Dot Org, released Oct. 11. The current single is Hey Love.
"We cooked, ate jerk chicken and kale. We had sort of a family reunion," Big V said. "There was a lot of growth, a lot of togetherness."
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The members of Nappy Roots have not been apart, though. They do 200 tour dates a year.
"We've been sending things across the Internet," Big V said. "On this album, you can hear the camaraderie."
Nappy Dot Org was produced by the Grammy-winning production company Organized Noize.
"We wanted the best platform possible. What better way to reintroduce yourself?" Big V said. "It's the best thing. God came in and did the rest."
The group also has expanded in its 10 years as artists.
"We left Atlantic Records. We have our own label, Nappy Roots Entertainment Group," Big V said. "We're still gonna bring you great music. We're excited. We've got new energy, new youth."
The move was a good one for Nappy Roots, DeVille said.
"It took our creativity to a whole other level that most people don't have the opportunity to do. We got them to produce the whole album," he said. "It's what we feel is right for us and right for them at the same time. The sky's the limit."
It's part of the band's movement as a brand, a group and a label.
DeVille wants fans to support artists.
"If you like what we're doing, tell 10 people about the movement. Continue to support the artist," he said. "If you don't, the artists will fade away. If you love hip-hop, hip-hop will love you back."