The way, perhaps, to get men to take care of their health is to bribe them with treats, such as a chance to play hoops with University of Kentucky great Kyle Macy (below).
On Tuesday, Keeneland Pavilion will be the home of the March Men's Health Challenge, a first-of-its kind health event focusing on men.
To get the men to come, Central Baptist Hospital is offering an array of free activities, but only after you get a health screening.
Want to play golf with the pro from Greenbrier Golf and Country Club? You'll need to get some info on colon and prostate health.
Want to play hoops with former Wildcats Macy, Derrick Hord, Cedric Jenkins or Jay Shidler? You'll need to slap on the cuff and get your blood pressure checked. Want to try your corn hole skills against local television personalities Sam Dick or T.G. Shuck? You'll need to be assessed for your risk of sleep apnea.
"We have never done anything like this before," said hospital spokeswoman Ruth Ann Childers, and she's not sure what the turnout will be.
There is a serious message behind all of the fun, said Dr. Jeffrey Foxx, who will speak on a panel at the event.
Men traditionally shy away from going to the doctor until something is seriously wrong.
Women make most of the health decisions in a family, such as choosing a doctor, but they can't make the men in their lives go see a physician, he said.
There are a lot of "pink" events centered on teaching women about the proper steps to prevent serious disease, he said, but there are few similar events for men.
Foxx, a family practitioner, said he expects that many of the men who come will be pushed to participate by their wives or girlfriends.
But, he said, he's OK with that if it helps some men avoid serious complications later. Discovering and treating high blood pressure, for example, can help avoid heart attacks and strokes.