July 27, 2013 8:13 PM

What you need to know about Kentucky's health care reform plan

An animated video produced by the state promotes signing up for health insurance under the new health care reform act as being "as easy as going online to book airline tickets or book a hotel." It's part of an $11 million campaign aimed at an estimated 640,000 Kentuckians - nearly 15 percent of the state's population - who are currently uninsured.

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