John Sims is one of the most popular motorists in Lexington.
In fact, he's so popular that people want to have their pictures taken with him and his license plate.
At this month's Southeastern Conference men's basketball tournament in Nashville, a man even offered to buy Sims' license plate.
The plate has a very distinctive message: "UK 40 0." He got it in December for his work van, a white Plymouth Voyager. Sims is a DJ who works at Drake's in Lansdowne Shoppes and for his own business, Sims Party Planning.
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The van is undergoing transmission repair, but not to worry. For this crucial juncture in UK's drive to a 40-0 season and a ninth NCAA championship, Sims has removed the plate from his van and taken it to work.
Sims, 45, was inspired to get the license plate — and another one, for his gold Chevy Malibu, that says "UKAKA1," meaning UK also known as No. 1 — by his admiration for UK coach John Calipari, he said.
Surprisingly, not everyone is a fan of Sims' 40-0 license plate: "They're afraid I jinxed it."
But, Sims said, he has had the license plate all during the season, so that superstition has not held up. At least as of Thursday afternoon.
Win or lose, Sims plans to keep the plate. If the Cats win, it's a nice souvenir.
If they don't, it's valid through December.