With traditional storefronts and an ever-increasing number of online retailers, modern shoppers have more options than ever. Leading a way through this dizzying scene of trends and brands is Stylit, at Mystylit.com.
Launched about a year ago, the site offers shopping tips from stylists around the world.
"It's not about fitting your body or your style into the latest trends, it's about finding the trends that are right for your body, right for your taste," said Tamar Frumkin, the company's marketing vice president.
"Fashion is meant to encourage you and lift you up, not something that you feel like you have to conform to," said Frumkin, who was in Lexington last month while visiting family.
Never miss a local story.
Free weekly styling services offer outfits and accessories based on an individual's age, body type, shopping history and more. Visitors also may click on pieces pictured in weekly style picks to view them in the store.
More shopping news
■ Luxury brand Michael Kors will open a store in Fayette Mall in the former Aveda space on a corner near the mall's food court, as reported by the Herald-Leader's Business desk last week. Aveda will move elsewhere in the mall.
It's the first Michael Kors store for Kentucky; the closest store now is at Kenwood Towne Centre in Cincinnati.
Merchandise will include handbags, accessories, jewelry, shoes and clothing. Learn more at Michaelkors.com.
■ The skin care and beauty line Philosophy is celebrating the launch of its new fragrance, Loveswept, with a sweepstakes featuring prizes including a trip for two to Paris — France, not Bourbon County.
To enter, send a digital note tagged #loveswept on Philosophy's Facebook, Twitter or Instagram pages by Feb. 15. For more info, go to Philosophy.com.
In Lexington, Philosophy products are available at Macy's in Fayette Mall and the Ulta stores on Nicholasville Road and in Hamburg.