June 15, 2012 10:05 AM

Ichthus Festival making the most of social media

Just five years ago, if you were sitting at your campsite at the Ichthus Festival wondering, "What's going on over there?" at the festival site, you'd have to get up and go see. Now, you can whip out your smartphone or tablet, or just check your texts. The annual Wilmore Christian music event's social media strategy has been evolving continuously; it now incorporates Facebook and Twitter, apps for Apple and Android devices, a text messaging network and even an old-fashioned radio station.

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