Firefighters worked beneath the destroyed mullions, the vertical struts which once faced the soaring outer walls of the World Trade Center towers, after a terrorist attack in New York in 2001. This year marks the 15th anniversary of the attack, and each year businesses roll out deals and tweets associated with the attacks, and each year they face a tidal wave of backlash and outrage in response.
Firefighters worked beneath the destroyed mullions, the vertical struts which once faced the soaring outer walls of the World Trade Center towers, after a terrorist attack in New York in 2001. This year marks the 15th anniversary of the attack, and each year businesses roll out deals and tweets associated with the attacks, and each year they face a tidal wave of backlash and outrage in response. MARK LENNIHAN AP
Firefighters worked beneath the destroyed mullions, the vertical struts which once faced the soaring outer walls of the World Trade Center towers, after a terrorist attack in New York in 2001. This year marks the 15th anniversary of the attack, and each year businesses roll out deals and tweets associated with the attacks, and each year they face a tidal wave of backlash and outrage in response. MARK LENNIHAN AP

The practice of using 9/11 to market consumer goods backfires yet again

September 11, 2016 10:43 AM

More Videos

  • How a Lexington-based business makes movies go viral

    Fooji has worked with Thor, Beauty and the Beast, Ellen, Live with Kelly and Ryan and more to generate buzz and get their hashtags trending on Twitter by giving away cool stuff that's delivered right away.