Wild Turkey debuted new packaging earlier this year and a new ad campaign in September, directed by and starring creative director Matthew McConaughey.
Wild Turkey debuted new packaging earlier this year and a new ad campaign in September, directed by and starring creative director Matthew McConaughey. Photo provided
Wild Turkey debuted new packaging earlier this year and a new ad campaign in September, directed by and starring creative director Matthew McConaughey. Photo provided

Campari sales rise on 6.6 percent Wild Turkey gains

November 08, 2016 01:43 PM

UPDATED November 08, 2016 04:43 PM

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  • 'It's a sexy man carrying a turkey.'

    Actor Matthew McConaughey worked with Wild Turkey and about 250 volunteers to deliver 4,500 turkeys in Lawrenceburg, home of the Wild Turkey distillery. Follow McConaughey, who personally delivered the birds to several houses, where residents were excited to see him. "It's probably one of the neatest things Lawrenceburg has ever seen."