Adrienne Lofton, senior vice president for global brand management, at an Under Armour store. Behind her are images of dancer Misty Copeland from the newest ad campaign.
Adrienne Lofton, senior vice president for global brand management, at an Under Armour store. Behind her are images of dancer Misty Copeland from the newest ad campaign. Amy Davis TNS
Adrienne Lofton, senior vice president for global brand management, at an Under Armour store. Behind her are images of dancer Misty Copeland from the newest ad campaign. Amy Davis TNS

Under Armour tries to turn a men’s brand into a women’s brand

August 11, 2017 7:36 PM

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