Adrienne Lofton, senior vice president for global brand management, at an Under Armour store. Behind her are images of dancer Misty Copeland from the newest ad campaign.
Adrienne Lofton, senior vice president for global brand management, at an Under Armour store. Behind her are images of dancer Misty Copeland from the newest ad campaign. Amy Davis TNS
Adrienne Lofton, senior vice president for global brand management, at an Under Armour store. Behind her are images of dancer Misty Copeland from the newest ad campaign. Amy Davis TNS

Under Armour tries to turn a men’s brand into a women’s brand

August 11, 2017 07:36 PM

UPDATED August 13, 2017 11:07 AM

More Videos

  • 'It's a sexy man carrying a turkey.'

    Actor Matthew McConaughey worked with Wild Turkey and about 250 volunteers to deliver 4,500 turkeys in Lawrenceburg, home of the Wild Turkey distillery. Follow McConaughey, who personally delivered the birds to several houses, where residents were excited to see him. "It's probably one of the neatest things Lawrenceburg has ever seen."