Looking to hire? Avoid these common mistakes:
■ Don't hire someone just because you know them, including friends and family. They might expect a double standard. But if the person is right for the job, then that's the right choice.
■ Avoid taking on a partner just because you can't afford to hire. If entering a partnership would more than double your business, it might be a good choice. Otherwise, consider outsourcing projects, or work on a fee basis.
■ Stay away from hiring for hiring's sake. Generalists are rarely a good hire. The best way to add real value is to hire a person who can perform a certain role that your business needs most, and perform it well.