Cinemark's theater at Lexington Green will switch on Friday from playing art-house films to discount movies.
Spokesman James Meredith said customers have requested the change since the company sold its discount theater near Man o' War Boulevard in 2006. That location is now a Movie Tavern.
"It's one of the topics that kept coming up: 'What happened to the discount theater?'" he said.
All seats at the Lexington Green cinema will be $1.50, except on Monday, when people ages 62 or older pay 75 cents and families of three or more pay 50 cents a person, Meredith said.
Cinemark converted the Lexington Green theater to the art-house format when it opened its new 16-screen theater at nearby Fayette Mall in June 2006.
The switch on Friday leaves Lexington with only the Kentucky Theatre dedicated to art-house and independent films.
The city will now have 18 screens, counting Carmike's 10, showing discount movies.