If you're going to get a bin full of Christmas cards, Wednesday is probably the day. It is the biggest postal delivery day of the year.
Even so, the traditional holiday card seems to be taking a hit, with e-cards, e-mails and social-networking Web sites such as Facebook taking over the holiday greetings that used to be scattered across the mantel.
Lexington's post office — which oversees the postal needs of a great swath of Kentucky, including areas around Richmond, Frankfort and Georgetown — reports a 7 percent to 12 percent decrease in business from last year.
But Susan Wright, a customer-relations coordinator at the Lexington post office, attributes that to the sputtering economy affecting other first-class mail, not necessarily to a decrease in sending Christmas cards.
"Most people do want that tangible card in their hand," Wright said.
Monday was Lexington's biggest post day of the year, she said, with about 850,000 pieces of mail processed (as opposed to, say, June 15, when there were 275,000 pieces).
Angie Coleman Shuck of Lexington says she still sends out 100 cards a year. Shuck, who co-owns a children's clothing business called Dots & Doodlebugs and has three daughters younger than 6, enjoys showing off to family and friends how her kids have grown.
"I look forward to that as much as anything else during the Christmas season," she said. "How would I cut the list? I couldn't bear to think about how I'm going to cut it down. It's the one thing I do splurge on."
Although it lacks in warm fuzziness, the electronic greeting card can incorporate sound and snazzy effects, as does the snow-falling-on-horses presentation from Alltech, the animal-nutrition company based in Nicholasville.
"As with most companies, we're moving toward a green system," company spokesman Billy Frey said. "We're trying to take our production of paper materials a lot more seriously."
The card includes a countdown clock of days, hours and seconds until the 2010 Alltech FEI World Equestrian Games.
See it yourself at http://hms.alltech.com/greetings/index.htm.