Cyrus Adkisson doesn't have a business plan for Trubz, doesn't know if he'll make a dime off it. And he's proud of that.
At the very least, Adkisson figures his Internet application will bring him exposure in the technology start-up community, and that's a good thing. Making money off the application would be a bonus.
The important stuff: Trubz — pronounced "truhbz" — is named after Adkisson's dog. And it's being unveiled today.
It's an Internet mechanism by which Facebook users can comment on any site — whether it takes comments or not — using their Facebook sign-on. Trubz is an add-on for Firefox similar to add-ons like the popular AdBlock Plus, that users install. Users then sign in and make comments in a browser sidebar.
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The advantages, said Adkisson, 29, are numerous: You can converse with other Facebook users about what they're reading online and, if you're the sort who tends to have comments booted off an organization's comment board, they will have appear in the Trubz comment sidebar anyway.
"It just came to me through need," Adkisson said. "There are all kinds of sites out there that don't allow comments ... and there are a lot of sites out there that make you create a new identity."
"... An independent third party comment log lets you comment the truth without fear of reprisal."
Brian Raney, founder of downtown technology incubator Awesome Inc., said the Trubz application "is a great idea. Probably the most valuable thing about this tool is it takes the ability to produce content and puts it more into the hands of the consumer. ... Providers of Web sites can no longer filter your comments or delete your comments or change your comments ... a pretty valuable thing on the Web."
Web users are using such workaround technology already, Raney said, but Trubz "just makes it a little more transparent and puts it side by side with the content."
Adkisson is having a debut party for Trubz at 6:30 p.m. Thursday at Awesome Inc. at 348 East Main Street. He requests attendees bring laptops so they can see how the application works.
The application's Web site — Trubz.com — is just a placeholder online with a picture of a cute kitten, but there's a link that leads you to Adkisson's Facebook page, where you can download Trubz.
The Trubz application can be described as "kind of a piggyback on Digg," Adkisson said referring to the social news Web site that allows readers to vote stories up or down.
"You bring your Facebook friends with you," Adkisson said of Trubz. "I've learned through entrepreneurship that timing is everything ... People do want to talk back (and) nobody wants to create a new I.D."