The Breeders' Cup reported on Wednesday nearly twice as much advance ticket sales, in terms of dollars, for this year's event at Churchill Downs compared to last year's event at Santa Anita.
As of last weekend, the Thoroughbred championships had sold $7.2 million in reserved seating versus $3.7 million at this stage in 2009, according to a news release.
Total attendance over the two days last year was 96,496.
Breeders' Cup did not say how many advance tickets have been sold but president and CEO Greg Avioli called them "the strongest pre-event sales in Breeders' Cup history."
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To meet increased demand, Breeders' Cup is releasing a limited number of premium box seats and reserved tickets with indoor dining. Some reserved grandstand seating is still available.
Breeders' Cup attributed robust sales to strong local interest, as well as the possibility that undefeated Zenyatta will attempt to defend her 2009 Breeders' Cup Classic title.