April 11, 2011

Maker's Mark leadership to change, but it stays in the Samuels family

LORETTO — Bill Samuels Jr. didn't get his family into the whiskey business. His great-great-great-great grandfather did that. He didn't create the recipe for Maker's Mark bourbon or the marketing philosophy behind it. His father did that. Samuels didn't think up the name Maker's Mark, design the bottle and label or add the iconic red wax that drips down each bottle's neck. His mother did that.

Related content