Alltech announced Thursday that its new Alltech Ag Network will webcast the upcoming FFA national convention, which is expected to attract more than 50,000 future farmers to Indianapolis in October.
"This is the first big undertaking, and it will likely be one of the biggest that we'll do," said Billy Frey, general manager of the Alltech Ag Network. "It was just a perfect fit because we wanted to be engaged with FFA. ... This is the future of our industry. Who better to adopt new technology and tell ag stories than FFA kids?"
All nine general sessions of the conference, which be Oct. 19 to 22, will be webcast and available online at FFA.ihigh.com or on mobile devices, including iPhones, Androids and some BlackBerrys, at M.ihigh.com/ffa. The convention will also be broadcast on RFD TV, a rural-themed television network available on satellite and Time Warner Cable, according to the network's Web site.
The webcast will be free on the site, which is a partnership between Alltech and iHigh.com, which specializes in broadcasting Web content from schools, students and youth organizations.
FFA, formerly known as Future Farmers of America, has previously webcast its convention, but believes this new partnership "gives us an opportunity to reach out to a larger audience," spokeswoman Kristy Meyer told the Herald-Leader.