New packaging for Ivory soap brands that replaces a nearly all-white design sat on display at Procter & Gamble's Cincinnati headquarters last month.
New packaging for Ivory soap brands that replaces a nearly all-white design sat on display at Procter & Gamble's Cincinnati headquarters last month. AP
New packaging for Ivory soap brands that replaces a nearly all-white design sat on display at Procter & Gamble's Cincinnati headquarters last month. AP

Ivory to add a bit of color but stays pure

October 08, 2011 12:00 AM

UPDATED October 08, 2011 01:43 AM

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