The Blue Grass Community Foundation and Smiley Pete Publishing, which produces Business Lexington, Chevy Chaser Magazine and Southsider Magazine, have announced a project to give non-profits a boost. Smiley Pete is publishing a Good Giving Guide that details the competition, with prizes and profiles of the participating organizations.
Goals of the project are to raise $100,000, encourage people 35 and younger to get involved in philanthropy, attract new donors and volunteers, and provide publicity and exposure for a variety of non-profits.
Lisa Adkins, the foundation's president and chief executive officer, said that although non-profits have struggled during the past few years, "we believe this creative and engaging campaign will encourage new donors to consider helping our local charities."
The campaign, which began Thursday and ends Dec. 31, will collect donations on behalf of 58 Lexington-based non-profit organizations. All of the money donated, minus any credit card or bank processing fees, will go directly to the designated charities. The GoodGiving Guide, a print and Web-based giving campaign, will be available in the November issues of Smiley Pete Publications beginning Friday and includes profiles of all participating non-profits.
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Donors are eligible for coupons and other prizes based on the amount of their donations. Those who donate $100 or more will be eligible to win a 2011 Subaru Outback from Quantrell Subaru, which will be given away as a door prize at the wrap-up party in January.