Central Kentucky-owned restaurant The Grey Goose is expanding again, opening next week in downtown Paris, its third location.
"We feel like we have a nice concept," owner Keith Clark said. "It's obvious people are responding well."
The idea behind The Grey Goose is to be a neighborhood gathering spot, with simple food like pizzas baked in a stone-hearth oven, and burgers and bar fare. The key, Clark has said, is keeping the freshest ingredients and setting affordable prices.
"Our target market is everybody that enjoys eating out and doesn't enjoy getting hit in the head with a check," he said.
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Its newest restaurant, which opens Wednesday, is inside the former Varden's at 509 Main Street in Paris. Clark said the city was chosen for the expansion because it doesn't have many locally owned restaurants.
With indoor seating of roughly 170 people and space for 50 more outdoors, the new restaurant is "twice as big as the other ones," Clark said.
He touched up the previously restored interior with features including an antique bar.
"I haven't pulled any stops," he said. "I've gone the whole hog and am all in. I believe the community will support it."
The restaurant will open at 11 a.m. daily; closing times have not yet been set.
It's the latest opening for restaurant veteran Clark, who co-founded Cheapside Bar nearly 30 years ago. He opened the first Grey Goose in October 2009, on Jefferson Street in Lexington. Less than a year later, he opened a second restaurant, in the former spot of Duggan's and The Black Tulip in Midway. Late last year, he opened a bar, The Blue Heron, across the street from the Lexington restaurant.
The Blue Heron originally was intended to be a restaurant, Clark said, but regulations would have required an expensive piece of equipment. Faced with that, he said, he decided to open a bar instead, reasoning that "Jefferson Street needed an entertainment venue more than another restaurant."