November 17, 2013

Teens flee Abercrombie for upstarts

Teens don't shop the way they used to. Where young consumers with spare cash once thronged the likes of Abercrombie & Fitch and American Eagle Outfitters for clothing that telegraphed their identities, the new generation is poorer, shuns logos and socializes more on the Internet than at the mall. They're also increasingly global fashion citizens, mixing garments from brands across the world that are now accessible from their smartphones.

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