When his favorite toothpaste, Rembrandt Gentle White, was discontinued, Ted Perez of Evanston, Ill., switched to Tom's of Maine Simply White. Consumers loyal to one product often feel abandoned when that product is no longer made. (Michael Tercha/Chicago Tribune/MCT)
When his favorite toothpaste, Rembrandt Gentle White, was discontinued, Ted Perez of Evanston, Ill., switched to Tom's of Maine Simply White. Consumers loyal to one product often feel abandoned when that product is no longer made. (Michael Tercha/Chicago Tribune/MCT) MCT
When his favorite toothpaste, Rembrandt Gentle White, was discontinued, Ted Perez of Evanston, Ill., switched to Tom's of Maine Simply White. Consumers loyal to one product often feel abandoned when that product is no longer made. (Michael Tercha/Chicago Tribune/MCT) MCT

Discontinuing products can turn customers into enemies

March 17, 2014 12:00 AM

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