Kroger is making changes to its discount program for senior adults.
Starting May 15, the 97 stores in the grocery chain's Louisville division, which includes Lexington and Central Kentucky, will offer senior shoppers a weekly 5 percent discount off purchases each Thursday.
Previously, the store had offered a monthly 10 percent discount on the first Wednesday of each month. May 7 will be the final 10 percent senior discount day, Kroger said in a news release.
"With our sale prices beginning on Wednesdays, seniors will now be able to review Kroger's sale flyer and plan their shopping trips in advance much easier than they can currently," Kroger spokesman Tim McGurk said in the news release. "The other big advantage for our senior customers is that they can receive discounts throughout the month. They have expressed that having only one discount per month didn't work well for their fresh product purchases like breads, fruits, vegetables and meat. Ultimately the new discount is designed to be more convenient for our senior customers and enhance their shopping experience."
Kroger customers ages 60 and older are eligible for the senior discount. The discounts are available on all food and non-food purchases. Prescriptions, gasoline, gift cards, alcohol and tobacco are excluded.
Based in Cincinnati, Kroger is the nation's largest traditional grocery store chain.