Smokey Bear turns 70 this summer. But instead of kicking back in retirement, the bear in bluejeans is returning to work to educate people about wildfires and getting a softer image: there'll be less growling and more bearhugs.
Smokey Bear turns 70 this summer. But instead of kicking back in retirement, the bear in bluejeans is returning to work to educate people about wildfires and getting a softer image: there'll be less growling and more bearhugs. MCT
Smokey Bear turns 70 this summer. But instead of kicking back in retirement, the bear in bluejeans is returning to work to educate people about wildfires and getting a softer image: there'll be less growling and more bearhugs. MCT

Smokey Bear, nearly 70, gets a millennial makeover

May 26, 2014 12:00 AM

UPDATED May 26, 2014 12:48 AM

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