The National Football Foundation and College Hall of Fame has announced that sports marketing pioneer Jim Host of Lexington has been named the recipient of its award for Outstanding Contribution to Amateur Football.
"Jim Host created a lasting legacy as a sports marketing innovator, and his creative genius will continue for many years as the bedrock of multimedia rights in college athletics," the group's president and CEO, Steve Hatchell, said in a news release. "From humble beginnings, Jim built Host Communications, essentially launching the practice of marketing in college athletics. His efforts have resulted in millions of dollars for colleges and universities nationwide, and those numbers only continue to grow."
First presented in 1974, the Outstanding Contribution to Amateur Football Award provides national recognition to those whose efforts to support the National Football Foundation have been local in nature.
Host becomes the 38th recipient of the award.
Born in Ashland, Host received a baseball scholarship to the University of Kentucky. After running for lieutenant governor in 1971, he opened Jim Host and Associates, a one-man operation above a barbershop in Lexington.
Host is chairman of Volar Video, which delivers customized video across television, computer and mobile platforms. Volar produced the live webcasts of both the National Football Foundation's 56th annual awards dinner and the group's announcement of the 2014 College Football Hall of Fame class.
Host will be honored at a dinner on Dec. 9 in New York.