Bullhorn Creative is starting a Louisville office.
The branding and marketing firm, which has been instrumental in helping revitalize Lexington's North Limestone corridor, where Bullhorn's main office is located, is opening an office near Louisville's downtown business district.
Initially, two people will work there. Will Jones, a brand strategist with the company, will head the operation.
"We don't know exactly how this will ultimately play out," said Brad Flowers, a partner with Griffin VanMeter in Bullhorn. "There's a lot of opportunity for us there."
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The company will keep its Lexington office, Flowers said.
"Both of us ride our bikes to work every day," Flowers said. "It would be hard to give that up."
He said the company is responding to more interest in its services from the Louisville area, and company officials had considered an office there for about 18 months. He called the new office "a good cultural fit for us, and a good business opportunity."
Flowers said Bullhorn's business model is "articulating purpose" through language and visual elements.
Bullhorn's clients have included Texas Central High Speed Railway, Gainesway Thoroughbred Stallion Farm and the city of Lexington. It also has done work for the Kentucky for Kentucky campaign and for the NoLi CDC, a vehicle that advocates development in the North Limestone neighborhood.