For shoppers at Joe Rosenberg Jewelers, purchases of that sparkling bracelet or ring will come with an added bonus on nine days through Dec. 6.
Store owners Joe and Ricki Rosenberg will donate all proceeds from those days to nine area nonprofits.
The fundraiser, called Bling for a Cause, launched at the store on Thursday as part of the GoodGiving Guide Challenge that raises funds for local charities.
"I think that we've always believed in giving back to the community and we have a lot of inventory and we thought it would be a nice way we could help," said Joe Rosenberg, whose family business opened in Lexington in 1896.
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"We see this as an inaugural Bling for a Cause," he said. "We've had a lot of support for 118 years. And it's a pretty cool opportunity and we're excited to be part of it."
The GoodGiving Guide Challenge, sponsored by Blue Grass Community Foundation and Smiley Pete Publishing, raised $1.67 million for 107 local charities in 2013.
Lisa Adkins, President/CEO of Blue Grass Community Foundation, hopes the jewelry-related fundraiser will spark more ideas about ways to give.
"What is so exciting about Bling for the Cause is that it is so creative and so generous and such a great example for the different businesses if they want to get involved in charitable giving," Adkins said.
No matter the donation, Adkins says it all adds up for local nonprofits.
"The Foundation is here to work with people, organizations and businesses of all sizes. Whatever you're giving, it has a tremendous impact," she said. "But we can also get the same impact with a lot of people or a lot businesses doing a little every day."
The first Bling for a Cause event was Nov. 6 and all sales went to the Living Arts & Science Center. The schedule for upcoming events at Joe Rosenberg Jewelers, 163 East Main Street, Suite 101, is: Nov. 11: Prichard Committee; Nov. 13: Hospice of the Bluegrass; Nov. 18: The Hope Center; Nov. 20: The Plantory; Nov. 25: The Carnegie Center; Dec. 2: Lexington Humane Society; Dec. 4: The Nest, and Dec. 6: Blue Grass Community Foundation.
For more information about the GoodGiving Guide Challenge or to donate go to Bggives.org.