With the Kentucky Oaks and Derby just days away, what were the executives of Churchill Downs Inc. touting to stock analysts in their quarterly chat? A game that's on the new Apple Watch, iPhone and iPad.
Riding a wave of revenue from Big Fish Games, Churchill CEO Bill Carstanjen highlighted the record revenues, due largely to Big Fish.
And he singled out a newcomer: "Some of you may have noticed the new Apple watch was released last week, and our team took a shot at some new games for that device," Carstanjen said. "We have a game called Lifeline solidly in the top five on the Apple Watch top-paid apps chart in the last few days."
And it has crossed to the iPhone, where it was climbing the charts and had become one of the top-grossing game apps by Tuesday morning.
In the game, which costs $2.99 but has no in-app purchases, an astronaut named Taylor is stranded on an alien moon and texts you periodically for help figuring out what to do. Reviews called it "original, immersive" and "insanely fun."
Carstanjen cautioned analysts that Churchill officials "do not expect this game to have a financially material impact," but he said it highlights Big Fish's determination to keep pace with new technology.