Lexmark continued its reinvention as a multifaceted technology service company Wednesday by unveiling its customer experience center.
The center, at Lexmark headquarters at Newtown Pike and New Circle Road, intends to show business customers that Lexmark can offer a range of solutions to companies, whether in banking, health care, education, manufacturing or retail.
It begins in Lexmark's new lobby, in which sculptural elements descend from the ceiling as Lexmark enterprise software organization elements "catch" them at the bottom.
The sculptural elements represent unstructured information that Lexmark products organize and make accessible, said Paul Rooke, chief executive officer and chairman of Lexmark.
Video screens in the lobby, through the new fully wired meeting rooms and in a circular customer service technology extravaganza, allow Lexmark to not only videoconference with multiple sites but show customers a full range of products and the locations at which they are used around the world. Those include everything from managed print solutions to enhanced technology, including security measures.
Lexmark has long been able to track its technology sales to show how customers are using its products, allowing the company to suggest other products they might use.
The new customer center gives the sales process a new coat of touch screen and portable devices, while integrating the company's broad array of products from its recently acquired companies into the sales process and showcasing the company's new rebranding, including its green shutter-eye logo.
Rooke called the new center "a space ... that's reflective of our vision" and said that it would "make an impactful first impression of the customer."
He would not say how much the new center cost.
Marty Canning, executive vice president of Lexmark International Inc., and president of Imaging Solutions and Services, said the center was "the best illustration we have in the world of our expanded capabilities."