In honor of what would have been James Beauregard Beam's 150th birthday, the Jim Beam American Stillhouse on Thursday unveiled a statue of the founder with a tot of Old Tub, a pre-Prohibition bourbon, in one hand while he waves his hat in welcome with the other.
Master distiller Fred Noe and his son Freddie Noe, Beam's great-grandson and great-great-grandson, were on hand to toast the founder.
And they had a little help from 10 lucky men named Jim Beam. The distillery invited them to come for the party, which coincided with the annual Kentucky Bourbon Festival in Bardstown. It continues through Sunday.
The life-size statue was created by Benjamin Bart lett of Lexington, who researched Beam and discovered he was known for his colorful neckties.
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Now, of course, he's known worldwide for his bourbon.
Beam revived the brand after Prohibition, rebuilding the distillery in 120 days. According to Suntory, which bought the company this year, Jim Beam is now the top-selling premium bourbon in the world.