Four Roses on Tuesday celebrated the opening of a new visitors center — its second stop on the Kentucky Bourbon Trail — at the Cox's Creek Warehouse and Bottling plant in Bullitt County.
The new 2,500-square-foot tourist center expects to attract more than 20,000 guests annually and will create a dozen new jobs, according to the company. It is opening just in time for the annual Bourbon Chase, Oct. 10 and 11, a 200-mile road race that will have thousands of runners going past the new attraction.
The $500,000 expansion north of Bardstown features antique bottles, vintage advertising and other memorabilia from the Four Roses archives. The visitor center also includes a premium bourbon tasting bar.
"Four Roses' new visitor center is an exciting addition to Kentucky's rich bourbon heritage," said Gov. Steve Beshear. "As we continue to grow awareness for our bourbon culture, we look forward to welcoming visitors from across the country and the world to Four Roses and the entire Kentucky Bourbon Trail."
The historic Four Roses distillery in Lawrenceburg already is a stop on the Bourbon Trail.
The 126-year-old Four Roses brand has received numerous awards in recent years, including being named "American Distiller of the Year" four of the past five years by Whisky Magazine.