Dozens of truckloads of flowers will hit Lexington streets on Wednesday, but for local florists, the preparations have been ongoing for months.
Starting Monday, Ashland Florist on East Main Street received over three hundred orders for flowers, said Jane Willoughby, who owns the shop with her sister. On Valentine’s Day itself, the shop usually delivers five times the normal amount of orders.
Some customer’s aren’t quiet sure what to send their loved ones at first, but many go with a tried and true staple of the holiday.
“We usually start out asking what the recipient’s favorite flower is, what their favorite color is, but usually on Valentine’s it’s the red rose,” Willoughby said.
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At Ashland Florist, preparations start a year in advance with evaluations of what flowers sold well, and the shop starts ordering before Christmas, Willoughby said. Along with the rose, stargazer lilies and carnations are popular choices this year.
While delivery orders are certainly elevated on Valentine’s Day, flower shops also see many come by the store on the holiday, said Robin Michler, whose family runs Michler’s Florist on East Maxwell Street.
“On Valentines Day itself, we have six trucks out on the roads and we take about 240 delivery orders, but lots more people come into the shop, they get wrapped bouquets, they pick out orchids, they pick out all sorts of plants,” Michler said.
The trick of nailing the Valentine’s bouquet is in the presentation, from the arrangement of the flowers to the moment someone brings them out at dinner, Michler said.