After weeks of being on his own in his race against Democrat Jack Conway, Matt Bevin is getting reinforcements for the remaining two weeks of the campaign.
The Republican Governors Association, or RGA, which kept Bevin's campaign afloat to the tune of about $3 million of advertising over the summer, is set to return to the airwaves with a buy of about $1.6 million.
The RGA went dark a few weeks ago, just after one of Bevin's unusual antics — showing up at Kentucky Democratic Party headquarters to complain to a receptionist about their sign — had led many in the party to question whether he could win.
Additionally, Bevin had been reluctant to put any of his own money in the race despite spending heavily out of his own pocket during the primary and last year's U.S. Senate race, in which Bevin challenged incumbent Mitch McConnell.
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At the very end of the last fundraising period, Bevin anted up a little less than $1 million of his own money, but that fell short of some expectations.
Still, despite their rocky past, McConnell has been urging the RGA to return to the airwaves in Kentucky and try to level the playing field, and on Monday morning, he reached out again.
The new ad campaign will launch Tuesday and last through Election Day, with the effort including broadcast and cable advertising across seven media markets, digital ads and direct mail.
The first ad, which the Herald-Leader has not seen, will continue the theme of painting Conway as a rubber stamp for President Barack Obama.
McConnell's urging, combined with internal polling that led the RGA to think the race is still winnable, are behind the group's return, but it appears as though Conway still will enjoy a financial advantage down the homestretch.
David Bergstein, spokesman for the Kentucky Democratic Party, said Monday evening that "Bevin's Washington, D.C., backers were right when they realized that no amount of money could change the fact that Bevin is an 'East Coast con man.'
"No amount of spending in the final days of this race can erase the simple truth that Kentuckians do not trust a delusionally dishonest liar like Bevin to be governor."