There was no glamour in the 1930s in the Sears on Main Street, which called itself "the store for Christmas savings." In December 1939, most stores emphasized savings. Wards offered "bell-ringer bargains." Wolf-Wiles acknowledged shoppers might have more sentiment than cash: "We're ready to help you make this a big-hearted Old Fashioned American Christmas."
There was no glamour in the 1930s in the Sears on Main Street, which called itself "the store for Christmas savings." In December 1939, most stores emphasized savings. Wards offered "bell-ringer bargains." Wolf-Wiles acknowledged shoppers might have more sentiment than cash: "We're ready to help you make this a big-hearted Old Fashioned American Christmas."
There was no glamour in the 1930s in the Sears on Main Street, which called itself "the store for Christmas savings." In December 1939, most stores emphasized savings. Wards offered "bell-ringer bargains." Wolf-Wiles acknowledged shoppers might have more sentiment than cash: "We're ready to help you make this a big-hearted Old Fashioned American Christmas."

Lessons from Christmas past and present

December 24, 2014 06:34 PM

UPDATED December 24, 2014 06:34 PM

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