A one-minute spot showcasing the University of Kentucky football program aired during halftime of Sunday night's Super Bowl for viewers in the Lexington area.
The ad is narrated by Coach Mark Stoops and features several current UK players, including the seven early enrollees for the recruiting class of 2014, led by quarterback Drew Barker.
Here's what Stoops says in the ad: "People ask me: 'Why here? Why Kentucky?' I said, 'Why not?' It can be done here. It will get done here. Lay the foundation. Recruit and develop. Prepare to win. Day by day, play by play. A new era of high performance. Why Kentucky? Why not?"
National signing day is Wednesday.