Maybe Matthew Mitchell has spent so much time pointing out the things his teams needs to do better that he's shorted them.
Maybe the Kentucky coach has been so busy talking about the No. 10 Cats' youth and inexperience in the post that observers don't think that UK has a chance when it plays at top-ranked, undefeated South Carolina on Sunday.
"Maybe it's my fault that people don't regard us very highly," Mitchell said on Friday when asked if his team needs to head to Columbia with a "nothing to lose" attitude against the nation's best team, winning games by an average of 31.6 points a game.
Maybe he's been too quick to downplay his team that's No. 2 in the RPI and has played what he called "a murderous schedule," ranked eighth best in the nation.
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"I just get the sense that nobody is really talking about us right now. I don't really care about that, but it's puzzling with the challenges that we've had and the record that we have."
It's not that Mitchell doesn't think Sunday's game will be a massive challenge — his unproven backcourt against a massive proven USC backcourt that accounts for 62.7 percent of the Gamecocks' points and 64.5 percent of their rebounds.
Mitchell knows it will be a challenge for sure.
He just doesn't want anyone to think his team doesn't have any confidence or swagger about it going into the game.
After all, his Cats are riding a four-game win streak despite being without their top defender. They already own road wins over top 10 teams like Baylor and Louisville.
It will be a tall task, though, against one of the nation's tallest teams that also happens to have the reigning Southeastern Conference Player of the Year in junior guard Tiffany Mitchell.
Four of the Gamecocks' top five scorers are 6-foot or taller, including 6-foot-5 freshman A'ja Wilson as well as two other 6-foot-4 forwards in Elem Ibiam and Alaina Coates.
"It's a tall task, but we have a plan," Mitchell said of South Carolina, which has won two of its last three over the Cats and two in a row at Colonial Life Arena. "If we go over there and execute our plan and work our tails off, we'll have a great chance to win.
"We'll have to play with tremendous effort and energy because they do have some tremendous advantages inside that have carried them to an undefeated record so far."
Lots of things have attributed to the Gamecocks' unbeaten record so far, including being the top scoring defense in the league, allowing 49.3 points a game, top shooting team (50.1 percent) and top three-point shooting team (36.9 percent).
South Carolina (15-0, 3-0 SEC) is the best defensive rebounding team and leads the SEC in blocked shots (6.2).
With so many perceived disadvantages against the Gamecocks, Kentucky (14-2, 3-0) can't afford a slow start like it's struggled with in so many games this season.
"We need to come out focused and ready to go at the beginning of the game," senior Jennifer O'Neill said. "We don't need to allow ourselves to get down in order to start playing hard and hustling. Coming back to practice and working on our rebounds is going to be big because South Carolina is a big team."
But just because Kentucky's not as big, doesn't mean they're bad, Mitchell stressed.
The Cats still have a victory on their agenda.
"We're certainly not going over there to give it the old college try and hang with them," Mitchell said. "We're going to go over there to win."