Tommy Mainord doesn't want to hear your excuses.
The Kentucky wide receivers coach doesn't care if your high school coach didn't emphasize blocking.
He doesn't care if you know the ball isn't coming your direction on the play.
He doesn't care if the defensive back has 25 pounds on you.
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None of that matters to Mainord.
"He said If we ain't blocking then we ain't playing," true freshman receiver Dorian Baker said. "So the job is now being physical."
The Kentucky receivers have responded to the challenge in the first two games.
Baker's crushing block of an Ohio linebacker or Blake Bone's block that set up a rushing touchdown in the season opener are two that have garnered some attention.
But Mainord's watching even when the cameras and fans aren't.
UK sophomore Ryan Timmons caught 10 passes in the last game, the most of any receiver since this staff arrived, but Mainord was more interested in what Timmons and the rest of the receivers were doing when the ball wasn't in their vicinity.
"What did you do the rest of the snaps during the game and how did you help us?" Mainord asks them. "We don't want to play with 10 guys while you're standing out there. Our job is to turn normal, average gains into touchdowns."
It's not just being physical in blocking, but in route running, too, Mainord said.
He specifically mentioned Baker getting grabbed at on the top of a route on the Cats' first fourth down play against Tennessee-Martin and the freshman "didn't handle it well." A week later, Baker scored a touchdown on that same play.
"You see him be more physical, so he kind of grew up a bit on that certain play," Mainord said, adding that it's a process. "They don't learn that watching film. They've got to get in there, make mistakes and learn from it and he did that."
Physical play was a hallmark of Mainord and Neal Brown's offense when they were at Texas Tech. It's slowly starting to happen at Kentucky, Coach Mark Stoops said.
"We're starting to get that mentality on the perimeter offensively of being nasty and being tough," he said. "That's one of the reasons why he (Mainord) is here, because when you put on Texas Tech film before they got here, they were nasty."
Physical play from wide receivers was something Kentucky was "hit or miss" on last season, Brown said. But he sees that changing both in the young talent UK brought in and in the development of the older players.
The receivers are starting to become factors in every play, not just pass plays in their direction.
"Guys were kind of underdeveloped, didn't have the strength to pull it off," he said. "We're bigger, much bigger this year at wideout. Through two games we're starting to play with more of a physical presence."
Quarterback Patrick Towles saw it first hand on that Baker hit that sent the Ohio linebacker flying into the Cats' sideline in the third quarter.
"When Dorian came around and I heard that block, it kind of rang a bell that these guys are out there and they're hungry, for sure," he said.
Towles points to other examples like the long touchdowns for running backs Stanley "Boom" Williams and Braylon Heard as proof that wideouts are doing their job on the perimeter.
"The offensive line can get you to that first and halfway to the second level, but those receivers have to keep the DBs off the running backs," he said.
It's a source of pride for a guy like Baker, whom Stoops said "plays physical all day every day."
"We've been nasty on the field," the 6-foot-3, 197-pound receiver said. "On the outside, we're picking up big blocks, throwing (corners) out of bounds."
Bone, a 6-foot-5, 198-pound freshmen who many said was a finesse receiver, is happy to get in on the act. It's something he said they all pride themselves on now.
"When people play Kentucky, we want them to say they have to watch out for those receivers because not only do they make plays, but they're a physical group," Bone said.