The latest marketing ploy from the mind of John Calipari comes to fruition Friday, and, as usual, it should be another recruiting victory for the Kentucky basketball program.
Representatives from all 30 NBA teams are expected to be in town for Calipari's combine-like weekend, with special practices scheduled Friday and Saturday.
Players will go through drills in front of NBA scouts. ESPNU cameras will be rolling, with live national coverage at 3 p.m. Friday that will include commentary from some of the network's biggest basketball names.
And UK recruits surely will be watching.
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"Any time you can say you have every NBA team in your gym on one day, it's a special thing," said Evan Daniels, a Scout.com recruiting analyst. "And it's something that no other school can say right now.
"I think part of this is Calipari being a marketing/PR genius. Every single one of these NBA guys were going to be at Kentucky at some point anyway. But he's able to make a spectacle out of this and use it to his advantage and use it for recruiting purposes. So it's smart on his part."
Even if they're not watching from home, the high school players on Calipari's radar are well aware of what's going on in Lexington this weekend.
The UK coach has been telling recruits and their families all about the "pro day" during in-home visits during the past few weeks.
At least one of those prospects will see the spectacle in person.
Indiana post player Caleb Swanigan is scheduled to arrive in town Friday night and attend Saturday's workout.
Scout.com ranks Swanigan — a 6-foot-8, 265-pounder — as the No. 8 overall prospect in the class of 2015. He received a UK scholarship offer over the summer, and hosted Calipari and two UK assistants at his home last month.
Swanigan, who has not narrowed his list of schools, spent last weekend at the Team USA mini-camp in Colorado.
"He played really well," Daniels said. "He's just so big and physical, and knows how to rebound. But he's also a really strong finisher.
"He really knows how to use his body to fend off defenders and get easy buckets around the rim. He can really pass — great hands, great touch. ... He's just so productive."
This will be Swanigan's first recruiting visit to UK.
Here's a look at where UK's other targets from the class of 2015 will be this weekend:
■ Kansas has its biggest recruiting night of the season Friday, when the program will hold its Late Night in the Phog midnight madness event.
Jaylen Brown, Stephen Zimmerman, Carlton Bragg and Brandon Ingram are expected to attend. All four will be in Lexington next weekend for Kentucky's Big Blue Madness.
■ Missouri will host five-star guards Isaiah Briscoe and Antonio Blakeney.
Briscoe is the most recent recipient of a UK scholarship offer and took his official visit to Lexington a couple of weeks ago.
Blakeney backed out of his commitment to Louisville last month, and UK, Missouri and Louisiana State are considered the favorites. He is expected to be at Big Blue Madness next weekend.
■ UK recruit Skal Labissiere will take his fifth and final official visit to Baylor. Labissiere also will take at least one more unofficial visit to hometown Memphis before he makes a college decision next month.
The 6-foot-11 forward visited Lexington last month.
■ Malik Newman — the top guard in the class of 2015 — canceled his official visit to Texas A&M that was planned for this weekend. The Mississippi standout remains a possibility to attend Big Blue Madness.
■ UK is also still recruiting Ivan Rabb, Cheick Diallo and Derrick Jones, though none of those players has campus visits scheduled this weekend.
Rabb might be in Lexington for Big Blue Madness. Diallo was here on his official visit in June. Jones has yet scheduled any of his official visits.