No matter the final score of next season's Kentucky-Louisville game, the Naismith Memorial Basketball Hall of Fame will win. A portion of proceeds from the UK-Louisville game will go to the Hall, the schools announced Monday.
Thus, next season's game, which will be played Dec. 27 in Louisville's Yum Center, will be dubbed the Basketball Hall of Fame Shootout.
John L. Doleva, president and CEO of the hall of fame, noted the quality of the UK-Louisville basketball rivalry.
"It's an honor to be a part of this event, and we are thankful for the continued support," he said in a news release.
When UK plays at Louisville next season, it will mark only the second time a portion of game revenue has been donated to the Hall of Fame. Louisville made a similar donation from a home game against Memphis in 2011.
"We're thrilled," said Greg Procino, the director of events for the Hall of Fame. "... Because the Hall, as a brand, tries to get outside of Springfield (Mass.) as much as we can."
The Hall wants to be a destination for basketball fans around the world, said Procino, who called a UK-Louisville game a "good exposure opportunity."
Louisville spokesman Kenny Klein said the game against Kentucky next season was selected "because among our non-conference home games that were not already identified for other purposes, it was the most high-profile."
Hall of Fame officials helped Louisville arrange Memphis as an opponent in 2011, said Procino, who added that Louisville Coach Rick Pitino's induction into the Hall last year made the time seem right for another such game next season.
Louisville will manage the Basketball Hall of Fame Shootout as a regular-season home game, with tickets included in the Cardinals' season ticket package, the schools said.
The significant contribution from this game will help the Basketball Hall of Fame in its efforts to preserve and promote basketball at all levels, UK and Louisville announced in a joint statement.
Kentucky leads the series with Louisville 32-15. UK beat Louisville twice last season, the second time coming in the Elite Eight of the NCAA Tournament.
The tip-off time for next season's UK-Louisville game is to be announced at a later date, the schools said.