Maker's Mark bourbon will become a partner of the Alltech FEI World Equestrian Games, providing the "official bourbon" of the Games.
The main hospitality tent, mostly for VIPs and those who buy hospitality packages, will be sponsored by Maker's Mark and feature a "world of bourbon," with a variety of brands during the Games. The competition begins Sept. 25 and continues through Oct. 10 at the Kentucky Horse Park.
"Our Maker's Mark traditions and heritage are rooted in Kentucky, which is why we're so thrilled to be a partner of the ... Games," said Bill Samuels Jr., president and chief executive officer of Maker's Mark. "Bourbon and horses are a natural pair — especially in Kentucky where their histories run deep. We're looking forward to making our 'mark' on the games."
The Maker's Mark distillery in Loretto, near Bardstown, is billed as the oldest operating distillery. The small batch bourbon is known for its distinctive bottles, which are sealed with a red wax top.
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"Bourbon is a part of the fabric of Kentucky, and Maker's Mark is a world-class spirit," said Kentucky first lady Jane Beshear. "It's only fitting that they are part of this international event."
The Games are the world championships of eight equestrian disciplines. The event has never before been staged outside of Europe. The Games also will feature a trade show and exhibits that showcase Kentucky.